If you own and operate a business in 2025, you understand the value of a stellar company website. In a flooded sea of competitors, your unique business website could be the very thing that keeps your company afloat. Selecting a website design company is not a decision to take lightly. In fact, the one that you choose can significantly make or drastically break your business’ success this year.
Research shows that business websites with a strong focus on user experience (UX) and functionality have the potential to increase your customer conversion rates by up to 400%. So, what makes for great user experience and functionality? And how do you know what questions to ask to ensure you’re hiring the best website design company for your business?
Discover the top seven selection secrets, including questions to ask your future website developer:
- What is Your Mobile Optimization Strategy?
Over 60% of your website traffic is driven by mobile devices, which means the website design company you hire to boost your brand’s success must implement a mobile-first responsive design. By prioritizing mobile users, you guarantee a seamless small-screen experience before scaling your website design up to larger devices, such as desktops. Oftentimes, this technique is reversed – websites are first designed for large screens (desktops), then scaled down to fit mobile devices. Unfortunately, many website design companies still implement this traditional responsive design technique (large scale → small scale) and miss the mark on mobile UX, or user experience. Before hiring a website designer, inquire about which strategy will be used for mobile optimization.
Do You Use Custom or Pre-Made Templates?
On average, one person views 20-30 websites per day, and the tech-savvy researcher easily triples that amount. With thousands of website templates readily available at your fingertips, it can be tempting to utilize a standard plug-and-play template, but your customers, whether consciously or subconsciously, will recognize the similarities and likely continue their search for a more unique, personalized website design. The science behind it is simple – everyone is searching for the latest, greatest, and most distinctive product or service – therefore, when it looks like every other website out there… much is left to be desired, and the search continues. Hire a website design company that takes pride in crafting special, one-of-a-kind websites for each business and won’t repeat the same design pattern for their next client.
What Does Your Maintenance Schedule Look Like?
Website maintenance is the only element more important than your website itself. Never trust a “set it and forget it” website design – these fall into the category of products that are too good to be true. A professional website design company will monitor and maintain your website with daily, weekly, and monthly checklists, evaluating systems such as:
- Website Speed
- Plugin Updates
- Threats & Malware
- Form/Inquiry Testing
- Link Functionality
- SSL Certifications
- SEO Updates and more
The key characteristic to look for in someone you’re hiring to develop and maintain your website is undeniable dependability. This is not an area of your business to cut corners by hiring a low-cost website developer or attempting to do it yourself. Unless, of course, you have extensive website management knowledge and experience. Remember, your customers trust your brand and often enter sensitive information, and the last thing you or your business need is trust broken beyond repair due to a faulty website.
Are You Skilled in E-Commerce?
Whether selling products or services online, make your website “the best thing since sliced bread.” So, that expression might not be as common in today’s digital age, but the meaning remains – your website shouldn’t just be convenient to use; it should be essential to your customers’ lives. From marketing your products or services with traffic-drawing SEO to ensuring secure, reliable transactions, your company’s e-commerce solutions should make using your website a breeze for customers.
A highly skilled website developer can transform how customers interact with your website. When selecting an agency to assist with your website development, consider the extent of their e-commerce experience. Even if you own a small business and are currently only utilizing a website for an online presence and not sales, don’t eliminate the potential for future growth. Subscription plans, pre-sales, and the convenience of online booking might be exactly what sets your company apart.
How is SEO Infused?
SEO, or search engine optimization, goes far beyond blogs saturated with long and short-form keywords. In fact, with recent updates to search engine ranking, stuffing keywords into your content can actually harm your website’s credibility, resulting in lower search-result returns. Best practices for SEO include:
- Emphasis on User Experience
- Loading Speeds of 1 Second or Less
- Crawling/Indexing Ability
- On and Off-Page SEO
- Location-Based SEO
- Easy Website Navigation
- Mobile-Friendly Design
- High-Quality Content
- Properly Functioning Internal Page Links
It is imperative that the website design company you hire not only understands the importance of top-tier SEO but is also highly experienced in attracting your target audience.
Speaking of Target-Audience, Who Writes the Content for My Website?
Unless your website developer is also a skilled copywriter, you may want to consider supplying the content for your website or performing a content audit before your website goes live. Copywriters don’t just perfect your website copy; they ensure your content is clear, concise, and compelling for your audience. Crafting copy in the appropriate tone and ensuring high customer engagement takes years of research, writing, and studying audience connection, so verify the professional you hire fits this criterion.
Before Hiring a Website Design Company, Consider a Full-Service Digital Marketing Agency.
Selecting a professional to trust with your branded company website is a daunting task when you begin to weigh all the elements required to create an optimal online presence. One large advantage of hiring a full-service digital marketing agency is that this weight is instantly lifted when you partner with a team that thoroughly understands the intricate details of website development, SEO strategies, maintenance routines, copywriting techniques, simplified e-commerce, and most importantly – personalization. A website design company can create a space for you on the internet, but a digital marketing agency will ensure your website outperforms the competition.
Aside from website design and development, a digital marketing company can offer:
- Logo & Brand Identity – Create a logo and color scheme unique to you and your brand. Companies with a recognizable brand are 50% more likely to attract and retain customers. Ready for a fresh start? Consider rebranding for new and improved success.
- Infographics: Collection & Tracking – Collecting and tracking every aspect of your business clearly defines the areas of growth and discovers room for improvement. Infographics are essential to monitoring your business’ success – it is impossible to set milestones and obtain goals without them.
- Custom Graphic Design – Personalized animations and graphics are creative tools used to set your company apart, especially with rising trends in social media marketing. Animations, product tutorials, and one-of-a-kind graphics are the perfect way to boost brand visibility.
- Copywriting & Content Creation – Whether writing educational blogs, eye-catching advertisements, or trust-building social media posts, a copywriter will be sure to infuse equal parts SEO and emotion into your content.
- Mobile Optimization – Digital marketing agencies don’t just thrive on technology updates; they eagerly seek them out. Don’t let the evolving world of AI and technological advancements overwhelm you. Instead, partner with a digital marketing company you trust to stay informed of the latest tech trends, including mobile optimization.
- Audience Engagement – Websites are not intended to be a set-it-and-forget-it tool. Constant monitoring and adjusting are mandatory to keep your audience engaged – this alone is a full-time job.
- Tangible Marketing Materials – There is still a place in the world for traditional marketing techniques. A digital marketing agency can ensure your brand identity blends seamlessly from online platforms to in-person outings. Business cards, flyers, marketing collateral, and presentation materials can be designed and mailed to you for top-tier branding.
- Advanced Digital Marketing Avenues – In addition to building an organic following, a digital marketing company can help you unlock new ways to attract customers. Geotargeting, focused retargeting, social media marketing, email marketing, and PPC (Pay-Per-Click) advertising are just a few avenues you’ll gain access to.
As you see, a full-service digital marketing agency can take your brand to new heights (along with establishing a credible online presence), but you won’t just be limited to website design and development alone – explore a full list of creative services available.
Are you considering hiring a digital marketing company?
There’s just one last bit of advice to consider:
Not All Digital Marketing Agencies Are Created Equal
Large advertising corporations that serve a high volume of business owners don’t always yield the greatest return on your money. Instead, invest in the expertise of a client-focused, boutique digital marketing agency, where the importance of quality far exceeds the quantity of businesses served. After all, your brand is an extension of your own creativity and hard work and should be handled with the same amount of precision and care.
Let’s B Media is a boutique full-service digital marketing agency focused on you and your unique business needs. Whether you are at the beginning stages of new business ownership or looking to reintroduce an older company with new and improved rebranding, Let’s B Media is committed to fueling your company’s success for a lifetime. Don’t just own a business to be proud of; create a website that is out of this world, enhance your marketing strategies, and connect with customers like never before.
Experience the numerous success stories of Let’s B Media clients & get inspired about your own business growth journey.