It’s one thing to see the value in your business and another to show its worth to the world. As a business owner, you understand the importance of standing out among your competitors and boosting your brand to be the best on the market. Digital marketing has become the modern-day word-of-mouth and is invaluable to the success of your business.
Hop onto any social media platform today, and you’ll discover plenty of schemes to gain popularity and followers quickly. However, determining what is best long-term for your business (temporary trends or lifelong clients) is the million-dollar question. Success begins with a strong foundation; Company values, target audiences, and meticulous business plans are mandatory for a lasting brand, but once these elements are in place, it’s time to focus on the next big benchmark – visibility.
Placing your product or service in front of your potential clients can be done in several ways, but since there is no set blueprint, it is oftentimes a series of testing and monitoring the success of your efforts. Creating reports and fine-tuning the details of your digital marketing strategy services is vital. After all, it only takes one post, one client, one day, to flip the switch of success “on” and send your brand soaring.
1. Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, has been a major player in the digital marketing industry since the early days. Many business owners believe SEO is simply long-form or short-form keywords in blogs and landing pages crawled by search engines. While this is true, the umbrella of SEO covers more aspects, such as:
- User Experience
- Loading Speed
- Website Structure
- Mobile Optimization
- Content Quality
- Internal Page Links
Most of these practices are on-page SEO, occurring directly on your company’s website. Whereas outside pages that use backlinks to your business website or social media mentions are considered off-page SEO. Off-page SEO establishes credibility, improves visibility, and enhances authority over your competitors.
The technical side of SEO involving SSL (Secure Sockets Layer) encryption, site speed, and crawling and indexing ability influence your overall SEO performance as well and should not be ignored. This technical piece of the puzzle inspects how smoothly your website is operating, along with the elements that either enhance or hinder your SEO efforts. Verify your digital marketing services list includes this.
Ready to make your mark on the map? Drop a pin in your geographic location using local, location-based SEO. Posts (and backlinks) on community blogs, positive local reviews, and expansion of your Google Business profile are key in taking local command. Let’s B Media, a full-service digital marketing agency, create ultra-specific SEO, helping your brand land a spot at the top of the list for location-based searches.
2. Content Marketing
Content marketing is a powerful tool for connecting with clients and providing helpful information about your brand. Blogging and article writing are particularly useful for sharing how-to guides, driving organic traffic, and breaking down complex topics into easy-to-digest details. It is important to keep blog articles up-to-date and relevant to rank higher in search results.
Written content isn’t the only available option for reaching a wider audience. Consider also weaving audio, visual, and video content into your digital marketing services strategy. Audio content and podcasts are great for on-the-go clients, but visual content and infographics deliver quick, clear data that immediately captures the client’s attention. However, at the top of the digital marketing for business growth chart, one element is superior – video content. Gaining popularity for its highly engaging nature, short-form, long-form, and live-stream videos quickly proved to be among the best digital marketing services available.
3. Social Media Marketing
Video content tends to go hand in hand with social media marketing. Guiding your audience on a journey behind the scenes of your brand, announcing new product launches, interviewing clients, and offering tutorials are just a few ways to use social media platforms to your advantage. In fact, these platforms are beginning to mimic the purpose of popular search engines, and in some reports, LinkedIn, Pinterest, Instagram, Facebook, and YouTube are being used to conduct initial searches before exploring Google and Bing results.
A considerable benefit of social media marketing is that it can be nearly cost-free. While it may take a bit more time to build a following with organic social media strategies, this method is great for nurturing long-term relationships and instilling trust in your brand. Finding relevant hashtags and local trending keywords can increase visibility over time, but for faster results, consider paid social media advertising, such as Meta Ads, sponsored content, and influencers. Finding a brand ambassador or influencer in your niche can be a beneficial tool for connecting with more customers. By collaborating with someone who already has a substantial following, your business can reach a larger audience through giveaways, product reviews, and contests.
4. Pay-Per-Click (PPC) Advertising
Pay-per-click advertising is a form of digital marketing that only requires payment for advertising when someone clicks on a branded link. PPC ads can be found on any website, including search engines like Google and Bing. It goes without saying that Google Ads will be more of an investment, so examining the competition, strategizing keywords, and closely monitoring results are critical for making wise budget decisions.
For a less costly option, display advertising can be a great way to increase brand awareness without breaking the bank. Display banners atop websites and aesthetic ads on mobile apps are the perfect way to stay on your viewer’s mind. Retargeting campaigns are especially beneficial for re-engaging unconverted customers. Cookies track abandoned carts, previous website views, and clients who have interacted with your brand in the past, so consult with your new digital marketing agency on nurturing potential leads in a non-invasive way.
5. Email Marketing
Email outreach is the OG of digital marketing. Building a following begins with gathering customer information and developing a client database. Through email marketing alone, your business can benefit from the following:
- Segmented Lists – Organize client information by location, gender, age, and habits, making it easier than ever to comprehend your customer base.
- Automated/Drip Campaigns – Emails will automatically be sent once triggered by a specific action like making a purchase, scheduling a service, or asking for a review after transactions.
- Personalization Strategies – Build stronger relationships with your customers by personalizing their email, simultaneously improving email open rate.
- Analytics and Optimization – Measure critical factors such as open rate, content engagement, best time to email/market, and unsubscribe rate.
Don’t have an email following yet? Try offering value in exchange for information, like a discount offer exclusively for email subscribers.
6. Mobile Marketing
Mobile marketing begins with mobile optimization. Let’s face it, no one will wait for that eye-catching webpage to load no matter how aesthetically pleasing it is. Make mobile optimization your top priority and ensure a positive user experience with a fast-loading, responsive design.
With more than 5.4 billion mobile phone users worldwide, exploring the mobile marketing avenue can be highly advantageous for your company. App Store Optimization (ASO) is vital for ranking at the top of the list in mobile applications; it is strategically designed to adhere to advancing algorithms, while text marketing, another key aspect of mobile advertising, can be combined with location-based marketing for maximum results. A local digital marketing agency can help determine the most powerful mobile marketing services for the biggest gain in your geographic location.
7. OTT/CTV Advertising
OTT/CTV advertising is a growing avenue that involves marketing on streaming services, including Netflix, Hulu, Amazon Prime, Disney+, and more. Targeting your specific audience just got easier. By utilizing OTT/CTV advertising, you’re catching potential clients when their guard is down and their receptiveness high. When executed correctly, this form of advertising can yield the best bang for your budget.
Factors to consider:
- Time of Display – pre-roll, mid-roll, or post-roll.
- Interactive Content – use of remote to engage with advertisement
- Sponsored Content – investment in growing your brand and building business trust
As with any advertisement and marketing strategy, monitoring reports and measuring campaign success is non-negotiable. A top digital marketing agency will assist in tracking impressions, making adjustments, and evaluating ad completion/conversion rates.
Marketing Analytics and Data
Data is the gold of digital marketing, the manuscript for measuring success, and can be acquired in various ways. Google Analytics is a no-charge tool for evaluating the effectiveness of your digital advertising efforts. There is a slight learning curve, but when used to its full potential, you can track user behavior, discover where new leads are coming from (social media, website, etc.), and gain insight into the behaviors of your target audience. Unlocking these valuable details improves the accuracy of your KPIs (Key Performance Indicators), including conversion rates, return on ad spend, and the cost to acquire a new customer.
More advanced data can be collected through A/B testing, where performance comparisons are made between a control template and a new variation to reveal invaluable intel and insight. The best agencies for digital marketing will implement data-driven decision-making. Not only is it important to set clear goals and benchmarks, but it is imperative to closely monitor the results, guaranteeing the longevity of your business.
Conversion Rate Optimization (CRO)
All these efforts would be pointless if viewers didn’t convert into customers, right? After all, this is how you measure (and maximize) your ROI or return on investment. Improve your conversion rate by establishing the following:
- Easy Website/App Navigation
- Appealing Headlines
- Clear, Concise Copy
- Simple Forms/Checkout Process
- Symbols of Trust (SLL and Security Badges)
Finally, include a strong CTA or call-to-action, encouraging potential clients to take a leap of faith and trust your product or service. Did you know there is an actual science behind the placement of a CTA among your content? Discover the strongest CTA placement now by contacting Let’s B Media, your full-service digital marketing expert.
Conclusion – Check Your DM (Digital Marketing)
Digital marketing is not one-size-fits-all, and a critical aspect of successful advertising involves exploring various avenues and discovering which digital marketing strategy aligns best with your company’s mission. By combining the elements above, an agency can assist in boosting your business visibility, enhancing client trust, and ensuring brand consistency while opening new doors for growth. As your company continues to flourish, never lose sight of where you started – listen to client feedback, track performance, and find a digital marketing agency that places as much value on your business as you do.