If Your Business Isn’t Utilizing Email, You’re Missing Out

Email marketing may be decades old, but it’s the wave of the future. 

Your business’s future. 

Is there anything more convenient than sending fast, efficient, and free communication, all within the blink of an eye? Because email allows you to do just that: connect with current and prospective clients while sharing the latest and greatest your company has to offer. 

So why isn’t your business using email for all its marketing needs?

Emailing customers is advantageous, as this platform is used by half the world’s population. It’s rapidly and progressively changing the way companies advertise their business. With the click of a button, you can connect with anyone, anywhere. 

It’s that simple. 

No matter what business you’re in, you can always benefit from solid marketing strategies, and email is no different. But having a customized email address is more than a way to send out invoices. 

Email communication is an excellent way of maintaining strong relationships with customers. You can also utilize email as a way to generate goodwill through holiday greetings and special birthday messages and offers. 

Are you ready to learn why your business needs to start emailing customers and all the ways it can benefit from this essential feature? Then keep reading for answers to all these questions and more. 

Maintain Relationships Through Email

Communication is a wonderful thing, and customer communication is paramount when marketing through email. 

But what constitutes effective communication and how do you achieve it?

First, remember that customers want to hear from you in a way that makes them feel valued and unique. In short, don’t approach customers with generic emails. Be mindful of the way you approach mass email marketing, ensuring your email copywriting is personal and makes all customers feel appreciated. 

Next, keep emails succinct and to the point. This doesn’t mean certain emails can’t contain longer, in-depth text. Make sure your point is clearly presented to your recipients. 

For example, if you’re offering a limited-time special on content writing services but want to send an email about the benefits of hiring a professional marketing service, make sure your pitch is straightforward and to the point, right from the get-go. 

Nurture Prospects and Current Customers

You’ve heard about lead nurturing email campaigns, but may feel intimidated by implementing such a marketing technique. Fret not, they’re easier than they sound once you work with the right marketing team

Simply put, lead nurturing allows you to create meaningful emails tailored to the specific interests and demographics of the people you’re sending them to. 

Lead nurturing promotes top-of-mind awareness, turning prospective leads into clients. Even if some of your leads aren’t ready to move forward with your services, lead nurturing through emails keeps you as a frontrunner to gain their business. 

Think back to when you purchased your car. Are you still getting emails from that car dealership, especially around your birthday, holidays, or sales events? 

These personalized emails, complete with specials and promotions, are geared especially for you. And they’re doing it in a way that keeps them fresh and on your mind, so when you go to purchase your next vehicle, you head straight to their showroom. 

Emailing as a Way To Educate and Inform 

Every day you work to grow your brand. Along the way, you’re guaranteed to come up with new, innovative ideas as well as tips and tricks geared towards improving the lives of your customers. Whether you own a catering business or work as a web developer, you always have something new to offer. 

But how do you educate customers about the latest and greatest your brand can bring their way?

In a nutshell? Email. This is where you can enlighten people about a new product but in a way that makes them feel intelligent, even if they don’t know much about what you’re offering. 

Think back to before the days of Grubhub. Can you imagine receiving an email about the convenience of ordering food from virtually anywhere, even places that traditionally don’t deliver, all from one convenient website? 

While customers were probably confused about the initial service, they were intrigued, excited, and eager to learn more. 

Utilize email as a way to educate customers but be sure to use concise, clear talking points.

Top-Of-Mind Awareness 

TOMA. The acronym of all acronyms. 

You know what top-of-mind awareness is and you know why it’s important, but do you know how a marketing planner implements it into the perfect email marketing campaign?

Consider the following: the average consumer spends five hours a day reading emails for business and pleasure, as reported by an Adobe survey. That’s a lot of time spent browsing inboxes, and a perfect opportunity for you to utilize email to connect with customers. 

Spend time compiling an email distribution list but make sure to ask permission before adding customers. Explain how often you plan to send emails and what content they’ll contain. Informed consumers are more likely to join your mailing list, so transparency is key. 

Constructing the Perfect Email

When creating emails, ensure they’re rife with valuable information about your brand. Be sure to connect with customers on a personal level, letting them know how you can help them and why they can trust you.  

If you’re unsure what to write, consider an online survey to ask customers what they’re interested in receiving emails about. The more interested customers are, the more likely they’ll be to open your emails. 

Be sure to send consistent emails, both in layout, and duration. Consider using an email template to keep communication uniform and use a logo customers immediately recognize. Email is a catalyst for top-of-mind awareness and brand recognition, so use it wisely. 

Compile weekly or bi-weekly newsletters to let customers know what you’ve been up to, along with specials or promotions you’re advertising. Consider freebies such as audio downloads or access to free one-on-one coaching sessions to gain interest and draw a following. 

Above all, remember to build trust with your customers through unparalleled customer service. Top-of-mind is not only brand recognition but a testament to your exceptional customer care. Satisfied customers will use your business time and time again, as well as refer you to others. 

Marketing for All Your Needs

You’ve done the research. You’ve identified your target customer, and understand the importance of an email marketing campaign. 

Now that you have the tools to create a welcoming, personal email tailored to prospective and current customers, you’re ready to start emailing. 

Just remember you’re not alone when it comes to marketing your brand.

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