Top 7 Home Builder Marketing Strategies and Ideas

New housing trends have been recorded since 1959, with a staggering 1.59 million new house starts occurring annually. This leaves home builders in search of the most effective marketing strategies for reaching their target audience amid a saturated market.

Luckily, the best marketing strategies can be implemented with the help of a skilled digital marketing agency. However, you might find yourself wondering what marketing strategies to implement in 2023.

This helpful guide breaks down the top seven home builder marketing strategies that you’ll be glad to implement.

Let’s begin!

1. Construct a Dynamic Website

Your website is arguably the most important digital tool in your belt and an absolute necessity. This is where prospective and existing customers have access to your business 24/7.

Your website needs the most recent home listing feed available, and you should integrate your home feed so customers can see what your current pricing structure is, along with availability. This helpful feature allows customers to understand the complete scope of homes you have available (or will have available).

Consider adding community information, home images (the more the better), video tours, areas of interest located near the home, and financing/payment information.

2. Partake in Third Party Real Estate Sites

Prospective customers can interact with countless brands in a variety of ways, which means you need to have a strong internet presence. Your home builder marketing strategy needs to be accessible on sites such as Trulia and Zillow, allowing past and prospective customers to access your available homes in a variety of ways.

3. Implement SEO

It’s been reported that 75% of people never scroll beyond the first page of a Google search, making it that much more important for your business to stand out. This is where SEO comes into play.

SEO (search engine optimization) is the best way to earn you a high-ranking spot on Google. It’s not uncommon for businesses to end up on the 5th page of Google, making them virtually invisible to prospective customers. Even a second-page spot hinders your online presence.

SEO makes your website exponentially more visible in a Google search. The more visible your website is, the more traffic you’ll receive from prospective —and returning—customers. As you gain traction with inbound website traffic, you’ll increase your personal conversations with potential customers which may lead to potential sales.

Be sure to incorporate plenty of keyword research and authority backlinks when looking to increase your custom home builder marketing strategies. 

4. Social Media

Another excellent content marketing strategy involves social media marketing. Ideal social media platforms include Instagram, Facebook, and Pinterest since they’re visual-based.

Prospective customers enjoy seeing what your business can offer them. Although any information is invaluable, images paint a tangible picture. 

Social media helps you construct a strong brand voice, connecting with your target audience. It also provides customers with a glimpse into your business, along with your team and what sets you apart from the competition.

When utilizing social media as a content marketing strategy, you’ll also benefit from reviews and likes, so customers can see how you interact with the general public (and with other customers).

5. Email Marketing

Email marketing is an excellent digital marketing strategy that involves sending emails to prospective customers in the hopes of turning leads into sales. You might send a customer a special offer, keep them apprised of events you’re hosting, or inform them of recent business-related news.

These emails are tailored to create a loyal customer base, so long as you don’t send too many emails. You can sell your product but do so in a way that isn’t an overt sales tactic, as this may turn potential customers off to your services. You should always consult with a digital marketing agency to discuss the best marketing strategies for 2023.

6. Pay-Per-Click

Pay-per-click (PPC) goes in tandem with SEO and should always complement whatever SEO strategy you implement.

You might be wondering exactly what PPC is. Whenever you see a small box on Google that says “Ad”, that’s PPC.

Businesses pay for these Google (and Bing) advertisements to help them reach a larger audience. However, you should always use this tool in conjunction with SEO and not in its stead.

7. Video Marketing

Video marketing is another excellent way to connect with customers and increase your target audience. Video marketing relies on the promotion of video content to keep audiences informed of your products and services.

You can use various digital channels to promote your brand —including social media marketing and programmatic advertising—and even your own website.

Implement The Best Marketing Strategies Today

Are you ready to grow your home builder business? If so, be sure to implement the best marketing strategies by following the tips in our helpful guide.

SEO and PPC are two excellent ways of reaching your target audience, while a dynamic website helps to draw them in and keep them engaged. However, creating an engaging website complete with SEO can be a daunting task. This is why you need a digital marketing agency. Let’s B Media can help. We offer a variety of services to help you grow your business organically. Contact us today to get started.

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