Case Study: College Funding Professionals
College Planning Services
Digital Marketingy Strategy; Website Design/ Development; Meta Advertising
Company Overview
College Funding Professionals provides families and students with a variety of products and services that assist them throughout the college planning process.
Since applying for college is a multi-step process with an abundance of moving parts, College Funding Professionals implemented the College Planning Roadmap or “CPR.” This process assists families and students with understanding how to pay for college, reducing the overall amount of debt they incur.
Beyond the CPR method, College Funding Professionals works directly with families for one-on-one coaching and long-term college planning. This assists students with navigating the intricacies of college planning, helping them understand application deadlines, which types of financial aid are available, and what student loan options best fit their specific needs.
CHALLENGES FACED
College Funding Professionals engaged with Let’s B Media, as they were unable to consistently funnel people onto its Kajabi platform for the CPR Method. Additionally, College Funding Professionals lacked a dedicated community of followers, an essential component for brand awareness and brand reputation, and social proof of customer engagement.
College Funding Professionals came to Let’s B Media looking to connect its proprietary College Planning Roadmap (CPR Method) to parents and families needing help with the college planning process while understanding the nuances of completing the FAFSA.
The key problems were:
outcome
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